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Archive for the ‘greenwash’ Category

Oh what a web we have weaved on our route to sustainability. And while we seek sustainable construction and head towards zero carbon homes, are we not in real danger of creating an industry that is in itself not sustainable or resilient?
We have spent a huge amount on sustainability technology, on green marketing, of [...]

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The Carbon Trust new certification acknowledges organisations that reduce their greenhouse gas emissions without using offsets.
The Carbon Trust Standard certifies that an organisation has genuinely reduced its carbon footprint and is committed to making further reductions year on year.
“Our research shows that not only do consumers currently mistrust business’ climate change claims, but that business [...]

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I picked up a copy of the Patagonia outdoor apparel catalogue over the weekend.  In addition to the photos and products, these catalogue are always a good read to see how a leading organisation is approaching and communicating their environmental and ecological ethos.  A link to their website allows you to track the impact of [...]

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The Guardian reported on Saturday on the CABE criticism of architects and developers who are, according to CABE ignoring the threat of climate change and failing to address concerns over sustainability, (Based on design reviews of more than 700 large construction projects over the last two years that concluded that fewer than 10 made sustainability [...]

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I couldnt let the Corus ad on the Building website go without comment.
Is the Corus Confidex Sustain® zero carbon, cradle to cradle, building envelope systems nothing more than elaborate greenwash? It would appear the claim of being carbon zero (and occasionally zero neutral in the same marketing) is based soley on carbon offsets.  A case [...]

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Thanks to Mel over at Elemental for pointing out the Greenwash Guide (pdf) at Futerra – very timely as I prepare for a workshop today. 
Three even easier steps for
communications agenci
Now we have the 10 signs of greenwash, Six Steps to avoid Greenwash, a Greenwash Healthcheck  and 3 even easier steps for communication agencies, the original [...]

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The government has released today the short list for Eco Towns, and they are:

Bordon, Hampshire
Coltishall, Norfolk
Curborough, Staffordshire
Elsenham, Essex
Ford, West Sussex
Hanley Grange, Cambridgeshire
Imerys, Cornwall
Leeds city region, West Yorkshire
Manby, Lincolnshire
Marston Vale and New Marston, Bedfordshire
Middle Quinton, Warwickshire
Pennbury, Leicestershire
Rossington, South Yorkshire
Rushcliffe, Nottinghamshire
Weston Otmoor, Oxfordshire

isite has commented on the viability and concept of Eco-Towns on many occasions, and along [...]

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A new look for isite with a new image on the top banner(*). I like this design as it includes a RSS button – to get isite delivered to your desktop, and a search facility to search back through isite items.
But a little more too. After reflection on this blogs contents and [...]

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Continuing the coal theme (seam?) … for an astute insight to the coal issue in the UK read George Monbiot’s article Burnt Out, on his blog and published in todays Guardian.

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At the weekend I visited the Hanham Hall exhibition, set up to inform local residents of the development. A nice chat with the project lead gave a nice feeling that this is an exciting project, yet I still have a feeling that this is not quite the direction to go…
Focus seems to be on [...]

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